A common and exceeding annoying problem is where you know a specific font is installed on your system, but flash reports it missing and it does not appear in the flash font list.
I honestly don’t know why this happens, because it doesn’t always happen. Just when I seem to have a deadline coming up. I think it may have something to do with the OSX Font Cache. Anyways, I think I may have found a solution, or at least something you can try if you’re having the same issue. I’ve used this on both Macs I use, and it seems to work pretty good.
Close Flash.
Open your font manager, then disable the font, and close the font manager app.
Launch Flash while the fonts are disabled, then close it. Note you don’t have to open the .fla file.
Open the font manager, re-enable/re-install the font, and close it.
Launch Flash one more time, and then that font should now be available.
P.S. Inexplicably, out the blue, Flash CS3 may suddenly report that it can’t find a font that it just used a day before. If this happens, just go though the above procedure again.
What’s the Most Important Thing You Need to Know About SEO?
What’s the most important thing to You Need to Know About SEO?
First, What IS SEO?
You’ve got products and/or services to offer. You’ve got a Web site. You’re all set, right?
Wrong. You’ve got a problem.
Like any business, you need potential customers to visit you. That means they need to know about you.
There are two ways for this to happen:
1st) They already know about you, your products and/or services. They love you and your products and/or services, and when they need what you’re selling, they come to you, again, and again, and again. It goes without saying: this is the holy grail for any business.
2nd) People need the product and/or service you offer. However, they don’t have a preferred provider of that product and/or service (or if they do, they’re looking for better quality and/or lower price). So they go looking for what’s out there. They do this is by using search engines.
So how do people find you using a search engine? Well, they don’t look for you, specifically. They enter in “keywords” that describe what they need.
For example, let’s say I need bird food for my outdoor feeder. I’ll go to Google.com, for example, and I’ll type “bird food” into the search window. If I want a specific type of bird food, like “black oil sunflower,” then I’ll type in “bird food black oil sunflower.” If I’m cool with ordering it online, I’ll leave it at that and see what comes up. However, if I’m looking for a shop to go to in my area (and say I live in Brooklyn NY), I would type something like “Brooklyn NY bird food black oil sunflower.”
Technically, search engine optimization (or “SEO”) is the process of improving the volume or quality of traffic to your web site from a search engine. The goal is also to get you to rank as high as possible on a search page, to be in the #1 position ideally. SEO is a critical internet marketing strategy. Someone who does” SEO” needs to understand how search engines work, and they need to understand how your potential customer searches for your site.
Now, of course, you’re probably not the only one offering your particular product or service. You have competitors. If I type into Google “black oil sunflower bird food,” I’ll get a lot of businesses that sell this type of bird food. The immediate question is: what determines who is on the first two or three search pages and who is on the 50th search page (a page that most people will never take the time to look at)?
It’s outside the scope of this article to get into the details of how someone gets into the top position on the first few search pages. Basically, it takes a ton of time and effort and/or a ton of money, probably more time, effort and money you have to spare. However, your goal, really, isn’t to rank #1 on a search page.
At this point, you might be thinking, “wait a second, come on, being #1 is the only goal! All I need is to come up with the ‘best keywords,’ SEO the hell out of my site and, more or less, force my site to be in the top 5 or 10 search results.”
Now, there are a LOT of SEO companies that you can pay (and you’ll pay a LOT) to do this for you, but let’s look at all of this from the perspective of a search engine provider. What are their goals as a “search engine” business?
You might ask, well, what’s wrong with that? Isn’t that the point of SEO?
Yes and no – there’s a right way and a wrong/stupid way to go about this.
What You Must Absolutely Understand | Smart SEO. Dumb SEO.
Think about it like this: you’re walking down the street, and you walk past a bunch of bird seed vendors, all screaming and yelling and waving their arms to get your attention. The one that probably gets your attention is the guy who screams the loudest, right? However, common sense tells you – so what? What is he really offering? Should I buy bird seed from this guy just because he’s out-screamed everyone else? No.
When you think about it, search engine businesses want to do just what you want them to do: find for you, the potential customer of some product or service, the best sites based on the search terms you’ve given them. They want to offer you a set of credible and valuable Web Sites you can use. If you’re looking for information about learning how to skydive, google wants to bring to you the best, most appropriate sites it can. That’s how search engines help you. That’s what they offer you. That’s their business. It’s as simple as that.
The last thing Google or any search engine business wants to do is to provide search engine results that have little or nothing to do with what you want. In fact, it’s their business to keep this from happening.
Yes, there are individuals and companies that can “hack” the system and “force” a Web site into a top position, but search engine business are constantly on the look out for such “tricks” and those site 1) won’t stay in the top position very long and 2) the search engine can penalize and even ban the Web site from their search pages.
OK, so what’s the right way to go about it? At this point, give your eyes a rest and listen to Stephanie Leffler, Senior Vice President of Network Solutions, explain the three most important things you can do, in non-technical terms, when it comes to SEO:
So, what did Ms. Leffler talk about? She talked about web content with substance — what’s substance? Substance is good authoritative quality content, well-written and SEO-ed following normal standard SEO principles (that I’ll outline later). When you have substance on your site, other Web site owners will recognize your value and link to your site (one way link). Search engines love that. It’s like a vote for your site.
Again, Google’s job is to find good quality web sites that potential customers want to see given the search words they’ve provided. That’s their business.
So – there’re no tricks with SEO. There is just planning and work. Here’s the basic plan:
Have something real, of value, to offer.
Add good quality SEO copy to your site.
Do good basic SEO.
Do all that, and you’ll be fine.
Finally, in case you’re convinced that’s there’s got to be more to it than this, some magical formula I have not acknowledged, give an ear to Lisa of How To Create a Web Site. She gives the basic philosophy, attitude and approach you need to have when trying to SEO your site. If you “get” what she’s talking about, you’re on the quickest path to success with your web site.
Resources for Do-It-Yourself SEO
First: when trying to do SEO yourself, the first step is to find the right keywords. What are “keywords,” exactly, and how do you find them? Start with this excellent article by Stephen Mahaney, The Ultimate Keyword Primer.
Second: once you’ve got a set of keywords, you need to put them into the text of your web page. How exactly do you do that? This excellent article by Ken McGaffin is really all you need: Using Keywords In Website Copywriting.
OK, OK. If you’re still convinced that there’s got to be a secret to SEO, to getting ranked high – alright, Lisa does have a secret, and she reveals all here:
I’ve broken the article up into two sections.If you just want the basics, and the code, without a lot of involved discussion, read Part I.
In Part 2 I use the same code, but I show how this technique rests on the new Display API of ActionScript 3.0.
It’s Raining! Templates — Templates Galore!
In order to help you make the best use of templates, Brooklyn Sky Design has partnered with some of the best and most comprehensive template companies out there to bring you the widest range of choices possible to meet your needs. Go to our Web Design services page for more information or visit these links:
If you’re brand new to Action script 3.0 and the new Adobe Flash CS3 or CS4 IDE, you may find yourself having some questions about basic project & file organization-management. For example, you may be wondering how best to organize project resources (e.g., class and other files). Further, you may be wondering how a particular project & file organization-management scheme will effect symbol linking and the importing of classes.
The article is written in a tutorial format, and it will take you through three levels of project file organization – each more complex than the next. At each level, I’ll talk about symbols & classes and instances of those symbols & classes and how to “link” (or bind) them. I’ll also talk about packages. Everything a beginner needs to know!
It’s Raining! Templates — Templates Galore!
In order to help you make the best use of templates, Brooklyn Sky Design has partnered with some of the best and most comprehensive template companies out there to bring you the widest range of choices possible to meet your needs. Go to our Web Design services page for more information or visit these links:
. . . and do a lot of that Hard Up-Front Thinking for ya.
A good web site template can help you save both time & money & and do a lot of the hard up-front design thinking for you. A web site template is a finished generic site that include all the graphics and coding files used the create the template. All you need to do is customize the template to meet your needs. Templates can run anywhere from $30 to $200 – hiring a professional designer will likely cost you 10 times that. By starting with a good template, you can have a finished web site in a matter of days – creating one from scratch can take up to 5 to 10 times as long:
When just One Percent of a Project’s Up-Front Costs are Spent, up to 70% of it’s Life-Cycle Costs may already be Committed
One percent of a project's up-front costs can represent up to 70% of a project
You probably suspect that web site planning is hard stressful work — and you’d be right! And more than that — it’s critical work! But did you also know that 70% of your project costs are committed in the first few decisions you make?
Efficiency expert Joseph Romm (in the book Natural Capitalism: Creating the Next Industrial Revolution) states: “Although up-front building and design costs may represent only a fraction of the building’s life-cycle cost, when just one percent of a project’s up-front costs are spent, up to 70% of it’s life-cycle costs may already be committed.”
It’s just like the old saying known well to builders and contractors: when designing a building, all the really important mistakes are made on the first day. So just accept that you’re going to be making your worst — and most costly — mistakes on that very first day. There’s no way to get around that, but — you CAN minimize the costs.
Your Two Most Critical Challenges
The two most critical challenges you’ll face that on that first day is 1) coming up with a visual design that will compellingly draw your customers/clients “in” and 2) laying out a specific information architecture so that your site’s information content is organized in a way that your customers/clients can immediately understand and use it.
A great template can go a long way to helping you successfully tackle these initial critical challenges. This is because a good template will have taken into account good information architecture and compelling visual design. If you’re not sure how to evaluate the visual design and informational organization of template, you should consult with a knowledgeable designer who has usability experience .
The Ultimate Goal of your eCommerce Site
The goal of your eCommerce site is to turn potental customers into REAL right now buyers!
If you’re looking to build an eCommerce site, in addition to the above benefits, a good eCommerce template can help you solve the sales funneling problem, i.e., how to get customers to move from awareness of your product to making the decision to purchase your product.
Specifically, there is first Awareness - someone realizes that some number of possible actions is available to them.
Then comes Interest - they actively self-select and show a preference for a particular course of action.
Then comes Desire - their enthusiasm grows as they investigate the course of action.
And finally comes Action - they are moved to act and reap the benefits of the course of action.
The acronym AIDA describes these four stages. The topic of AIDA is big – and admittedly – a complicated one. For example, SiteTuners.com is a performance-based landing page optimization and testing company that specialize in website tests with non-parametric propriety technology. The goal? “Tuning” a website by a set of models known to increase conversion rates.
In order to help you make the best use of templates, Brooklyn Sky Design has partnered with some of the best and most comprehensive template companies out there to bring you the widest range of choices possible to meet your needs. Go to our Web Design services page for more information or visit these links:
I’m working with a company that’s trying to upgrade it’s ecommerce site (which it badly needs to do), and they are looking at a comprehensive solution provider, i.e., a company that specializes in designing, building ecommerce web sites and marketing its products. The design and building of your ecommerce site is definitely something you want to delegate/outsource, but –
my gut tells me that marketing is the most difficult aspect of one’s business to delegate to someone outside your company. This doesn’t mean you shouldn’t delegate at all, it just means you need to know what can and cannot be delegated.
For example, some third party marketing companies have great services, e.g., sophisticated email tracking so you can target email newsletters to customers who’ve previously purchased specific products. This is a terrific idea because you can suggest other products your customers are likely to buy. Amazon.com actually invented this type of marketing, e.g, when you log in, you get a ton of helpful, effective recommendations based on your purchase history.
But no package or service can, will or should write your email newsletters for you – you have to do that.
Now, you can hire an outside expert to write your newsletters for you, but — you need to be careful. This is very personal marketing, and hiring someone to do this is like hiring someone to write love letters to your boy/girlfriend/husband/wife.
You make love to them — don’t hire someone to make love to them.
You really should be writing your own love letters. If you do hire someone, they’re not replacing you — to continue the “making love” analogy, think of them like a sex toy you’ve purchased on a dark street corner and then scurried home.
Once home, you then need to be VERY involved to make sure the emotional tone and style is just right. Your customers are your babies — part of being successful is knowing them, knowing what they want and how to make them feel loved. Here, your own gut, heart and experience is all the “expert” knowledge you need.
But — you can still benefit from expert advice and — example. For example, you may be confused about how to structure/format/organize a great business to consumer newsletter. “Follow by Example — Follow the Leader” is a great way to learn anything, i.e., find people who are great at doing what you want to do, and then do what they’re doing.
So — go right now and check out Magic Beans and — right this second — sign up for their newsletter.
Magic Beans is a retailer of baby products with a storefront and online presence, sends its beanstalk newsletters once a month. While the goal of the newsletter is to make customers aware of new products, Magic Beans includes helpful educational information as well.
In the April issue, highlighted here, the content on the left side of the newsletter has an Earth Day theme. Articles give ideas for how moms can be green and point out the opportunity to reuse the shop’s bags.
On the right rail of the newsletter are featured products, many of which relate to the “going green” theme.
From a design perspective, the newsletter is attractive to look at, easy to read, and is a great representation of the company’s visual brand. (From Constant Contact’s Hints & Tips Email Marketing)
Do you want to sell one product to one customer just one time — or do you want to sell A LOT of products to that one customer OVER time?
THE fundamental principle of successfully selling anything, on-line or off, is repeat customers. Let me repeat that: REPEAT CUSTOMERS.
And if you want more repeat customers, make sure your “confirmation emails” are both Useful – and Great!
OK, you’re thinking, convince me that confirmation emails are really that important for creating more repeat customers.
The primary reason is this: after customers leave your website, a confirmation email is your best — & likely only — opportunity to:
Communicate your value (i.e., reinforce/remind the customer about what you have to offer).
Provide a critical and valuable service (i.e., effectively communicate the current transactions that have occurred between you and your customer).
Strengthen and enhance the relationship with your customers (i.e., show them you care).
Confirmation emails are those emails that communicate the transaction(s) that have occurred between you and your customer. You may be surprised – if not outright shocked – by the number of different types of “transactional emails” that you could send out:
order and service confirmations
shipment notifications
reservation confirmations and e-tickets
available-now notices
billing and payment notices
cancellations, returns, refunds, rebates, and
bonuses
information-request responses
government responses
customer service messages
failure notices
registration and account information
What Do I Do?
OK, you’re saying, I’m convinced, but now I’m also overwhelmed & confused – exactly how the hell do I make sure my confirmation emails are both useful – and great!
To start, an international team of usability experts, lead by Jakob Nielsen, studied the usefulness of various transactional email messages, and they came to a conclusion that you may not find that surprising — they found that (surprise surprise) reading, filing, and responding to email is a time consuming pain in the ass:
When users check their email, they’re dealing with multiple requests for their time, including messages from their boss, colleagues, and family. People just want to be done with most email, and quickly move past anything that is not absolutely essential. (Nielsen J., Molich R., Snyder C., & Farrell, S., E-commerce User Experience, Nielsen Norman Group, 2001).
Nielsen et al., (2001), found that effective transactional emails fulfill three goals:
They are NOT mistaken them spam.
They enhance your company’s reputation for customer service and increase your customer’s confidence in their dealings with your company.
They prevent your customers from calling in for information they need.
If your transactional emails do not fulfill the first goal – well, achieving the other two goals won’t matter.
Specific guidelines for how to do this are beyond the scope of this newsletter, but generally to avoid having messages summarily deleted from your customer’s in-box, you must put “effective” information in the “from:” and “subject:” fields in the e-mail header.
Fortunately, this is easy to do: make sure the from: field shows two things: your brand name and a transaction description.
For example, Nielsen et al. (2001) also found that effective senders included reservations@hilton, tickets@amtrack.com, and ship-confirm@amazon.com. Do this & both humans and spam algorithms are unlikely to mistake your email for spam. (Note that the transaction description should be 20 characters or less to avoid truncation by your customer’s in-box view).
Nielsen et al. (2001) discovered that only certain subject lines were effective. The best subject line explicitly related to a customer-initiated transaction. For example, they found that Order has shipped was the best subject line for an order shipped confirmation email. Short, sweet, to the point. It was the perfect subject line for that type of transaction email.
You can achieve the second goal, “enhancing your company’s reputation” by the simple act of just sending out well thought-out transaction emails. Make it your goal to look for ways to use transaction emails to enhance your company’s reputation for customer service. This will automatically increase your customer’s confidence in their dealings with you, & it increases the likelihood they’ll be repeat customers.
Achieving the third goal, i.e., “prevent customers from calling in” is a win-win for both you and your customer in terms of both time and money, i.e., telephone call centers are expensive, and talking to customers on the phone is time consuming and can be a constant interruption for your people. The solution? Just ensure that your email answers all common questions, simply but completely.
Confirmation Email Builds Trust
Good transactional emails show the customer that you respect their time by telling them exactly what they need to know. In an increasingly time constrained world, this can do wonders for your customer service reputation. The fact is, your potential repeat customers at first just don’t trust you, but when they get good confirmation emails, they feel like you care about them because it shows you are taking care of their needs immediately.
By the same token , sloppy, poorly designed, hard to understand transactional emails can erode your company’s credibility:
We asked users to rate their level of trust in each sender on a 1 to 7 scale; poor design elements decreased a company’s ratings by up to two points. Lack of contact information was a primary concern, as was sending too much email, but even things like not getting to the point quickly could hurt a company. Remember, users are extremely busy and stressed when reading email. Wasting their time makes them feel like you don’t care. Worse, you become part of the problem, not the solution. (Nielsen et al., E-commerce User Experience, Nielsen Norman Group, 2001).
In sum then, confirmation email and automated messages are really the only way for you to connect with your customers after they leave your site.
Effectively designed, they successfully “close the loop” in e-commerce and other transactions and thus increase the likelihood of turning that one successful sale into repeat business.
Any ya can’t have enough of that, can you?
NOTE: A full discussion and treatment of the specific guild lines you should be using to create highly effective transactional email requires far more space than is available in a short article/blog post. If you’re interested to see how your customer service emails stack up against known and tested guidelines, contact us today!
You are smart, educated, experienced — and you want to write your own copy . . .
No, no, nooooo! Don’t do it! While you’re highly knowledgeable and you know your area of expertise inside, outside, and upside down, without knowing the principles for writing good copy, your efforts can produce laden, dense, and even impenetrable writing.
Nevertheless, YOU writing out what YOU want to say is a great first step. This is because it gives the professional copywriter something to work with — and you’re ahead of the game when it comes to getting great copy within a tight time frame.
A while ago, a highly knowledgeable hedge fund manager send me some “About Us” online copy he had written to promote his new business. He makes a terrific start because he “got it” that problem solving is 99% of what all business products and services are about. Your visitors want to know if you can solve their problems, and they want to find this out as quickly as possible. Biographical information, no matter how impressive, is secondary. Below are 3 of his original paragraphs (the company name has been changed):
“XYZ is unique from all other hedge fund resources because it is completely unbiased. Unlike other hedge fund web sites, XYZ is not aligned or associated with any investment manager or consulting firm. As such, it can rigorously pursue its goal of providing objective, professional information and evaluation of relevant issues unfettered by commercial or political issues. Such a posture allows it to publish the highest quality content with one goal in mind: transparency.”
“Transparency is not easily attained in the world of hedge fund investing. Traditionally, the hedge fund industry has been a closed one. Information on hedge funds is not easy to come by. Managers have been slow to provide investors with pertinent information. What is made available is often put forth in obscure, technical language, making interpretation and evaluation problematic. Consulting firms that have collected data on hedge funds levy a heavy access toll. XYZ was initiated as a remedy to these conditions.”
“XYZ will provide interested parties with direct access to relevant information. It will explain the theoretical, operational, and commercial issues related to hedge funds and hedge fund investing in coherent terms so members can develop an understanding of the intricacies of this industry. It will provide members with the tools necessary to make meaningful evaluations and well informed decisions about hedge funds. These tools will allow members to become educated and prudent investors–ones who will demand to be treated as true partners with money managers with whom they choose to invest.”
This was great first attempt because while my knowledge of hedge fund management is vanishingly close to zero, his original copy gave me more than enough to work with. Below is my literal 20 minute re-working of his three paragraphs:
Unbiased, independent, and transparent — XYZ is unique from all other hedge funds. Because XYZ is not partnered with any investment manager or consulting firm, it rigorously pursues its goal of providing objective, professional information, analysis, and evaluation unfettered by commercial or political issues.
Open doors, big windows, lots of light — XYZ’s managers put transparency and open access first by providing quick and easy access to investors questions. We talk to YOU, as an investor, simply, clearly, directly without the usual obscure, technical gobblygook that makes interpretation and evaluation problematic, if not impossible.
Confused? Need to develop an understanding of the intricacies of this industry? XYZ will explain the theoretical, operational, and commercial issues related to hedge funds and hedge fund investing in a way that’s easily understandable. XYZ will provide members with the tools necessary to make meaningful evaluations and well informed decisions about hedge funds.
Become an educated and prudent investor. Become a partner with XYZ’s expert, knowledgeable, reliable, friendly money managers today!
Writing great copy is Art & Science, but in 20 minutes, I managed to craft modifications that contained the top four critical features of any persuasive online copy: it gains attention, it focus on the customer, it stresses benefits, and it differentiate XYZ from it’s competition . . . and I didn’t need to know a damn thing about hedge fund management. His starting copy was a great first step, and it give me all I needed to know.
When you work with clients in a highly technical field, try guiding them in writing their own first draft: tell them what the copy should contain (e.g., tell them ‘tell your customers how you can solve their problems,’) and then take it from there.
In ways large and small, success or failure has little to do with your wishes, wants, hopes, dreams, or good intentions. All these are elements are critical, but in the end, it all comes down to what you do, the specific actions you take (or fail to take). In ways large and small, success and failure is really not personal; it’s not about you — it’s about what you do.
For two years I worked for a small business e-commerce web site that ultimately failed. While success is never guaranteed, what surprised me, what I learned, is that if you want to fail, there are well-known, well-tested, proven ways to do that. Conversely, if you want to have the best chance to succeed, again, there are well-known, well-tested, proven ways to do that too.
The well-known failure rate for small business is grim: 40% fail in 1 year. Of those who survive 1 year, 80% fail in 5 years, and of those who survive 5 years, another 80% fail.
Most small businesses are started by “technicians”, that is people who are skilled at something and who enjoy doing that thing. (A technician can be anything from a computer programmer to plumber to a dog groomer to a musician or lawyer.) When these technicians strike out on their own, they tend to continue doing the work they are skilled at, and ignore the overarching aspects of business. Without clear goals and quantification benchmarks, they soon find themselves overworked, understaffed, and eventually broke.
Sound familiar?
Every small business owner needs to simultaneously be an entrepreneur and a manager as well as a technician. The technician is the worker-bee, the one who produces the product. The manager makes sure operations and finances run smoothly and consistently. The entrepreneur formulates the goals, and steers the business in the direction needed to reach those goals. Of these three personalities, the entrepreneur is key – without the entrepreneur, the technician will work himself or herself to death or bankruptcy. As the business grows, the business owner will need to draw away from the technician work and manager work and delegate this work.
Two ways to guarantee failure:
No attempt to define clear goals and quantification benchmarks (i.e., no or little attempt to really measure and track success or failure).
Even if goals and benchmarks are put into place, there no real management, no real oversight of the business.
What’s the trick for an e-commerce web site to succeed?
First, make sure the above 3 ingredients are fully functional each day, i.e., 1) part of the web site team is operating as a technician, 2) part is operating as management, and 3) the entrepreneur part, someone to set goals and hammer out plans to meet those goals.
In comparison to the dismal rate of ordinary small-business start-ups, 75% of franchises succeed at 5 years. The reason they succeed is that they are set up so that any unskilled person off the street could walk in, buy a franchise, run all operations in the franchise, and have a fairly good chance of success. In order to meet this level of success, franchise companies have clear operations manuals, procedures, consistent sales approaches – every detail of running the business is specified down to dress codes and wall paper.
In short, you need to look at your small business web site as simply a franchise for selling a specific product.
A website designer or an information archetect can not tell you exactly how to look at your specific business from a franchise point of view — for that, read Michael E. Gerber’s book. However, from a technical standpoint, a good website designer recognizes that an e-commerce site is a with well-known, well-developed “solution” to a specific problem. It’s not a mystery about how to build a site – 100s of successful profitable web sites exist, and they all function basically the same (i.e., think of a website like a ‘car,’ or a ‘house’: there’s lots of variety out there in the world, but underneath, they’re all basically the same — they have to have specific known features, they have to perform specific known actions if they are to function as ‘cars’ and ‘houses.’).
Technical competence in building your site, competent management in running your business, marketing/promotion, and the setting of clear goals and planning: the first three are fairly easy with known solutions and guidelines. As for the last part, the setting of clear goals and planning, this is the hardest part . Take care of first things first, the important things, and you will succeed:
“Before success comes in any person’s life, they are sure to meet with much temporary defeat, and, perhaps, some failure. When defeat overtakes a person the easiest and logical thing to do is to quit.That is exactly what the majority of people do.
More than five hundred of the most successful men this country has ever known told the author their greatest success came just one step BEYOND the point at which defeat had overtaken them.
Failure is a trickster with a keen sense of irony and cunning. It takes great delight in tripping one when success is almost within reach.”
- Napoleon Hill
OK, you’re thinking, convince me that confirmation emails are really that important for creating more repeat customers.
OK, you’re saying, I’m convinced, but now I’m also overwhelmed & confused – exactly how the hell do I make sure my confirmation emails are both useful – and great!
Good transactional emails show the customer that you respect their time by telling them exactly what they need to know. In an increasingly time constrained world, this can do wonders for your customer service reputation. The fact is, 
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